Meet Universalize

Universalize is a team of linguistic creatives who help brands and organisations say what they mean across languages and cultures, without losing the voice, wit or intent that made the original work.

We bring cultural knowledge, creative instinct and care to every project. We ask questions, test assumptions and pay attention to the details, because language can be technically right and still feel completely wrong. We make sure it doesn’t.

“Words are my thing, whether it’s literature, film or great lyrics. Reading books and watching films in multiple languages gives me an insight into different cultures and an expansive vocabulary. That is why I love helping our clients present their thoughts and brand using the right sentiment for every audience they address.”

Swati Patel
Transcreation Lead

Swati’s creativity knows no bounds. Television scriptwriting and journalism are where she developed the linguistic skills and flair she brings to every Universalize project. And when she’s not working, she’s a pretty good Hindi poet.

In the UK, Swati has established herself as a creative copywriter and transcreator in Hindi, Gujarati and Marathi. As a cultural consultant, Swati shares her knowledge and expertise with our clients to help them communicate clearly with their audiences.

Location: UK
Joined: 2019
Languages: English, Marathi, Gujarati, Hindi, Urdu.

Swati Patel
Transcreation Lead

Swati’s creativity knows no bounds. Television scriptwriting and journalism are where she developed the linguistic skills and flair she brings to every Universalize project. And when she’s not working, she’s a pretty good Hindi poet.

In the UK, Swati has established herself as a creative copywriter and transcreator in Hindi, Gujarati and Marathi. As a cultural consultant, Swati shares her knowledge and expertise with our clients to help them communicate clearly with their audiences.

Location: UK
Joined: 2019
Languages: English, Marathi, Gujarati, Hindi, Urdu.

“Words are my thing, whether it’s literature, film or great lyrics. Reading books and watching films in multiple languages gives me an insight into different cultures and an expansive vocabulary. That is why I love helping our clients present their thoughts and brand using the right sentiment for every audience they address.”

“My focus has always been perfection. The only way to capture the true meaning in anything is through attention to detail and precision. That’s why I love project managing. Nothing gets missed on my watch. When I’m not working, travelling, cycling, and yoga, keep me grounded and open my eyes to new ideas.”

Heeral Shah
Project Manager & Executive Support

Heeral is an innovative project manager who makes sure everything gets done.

The skills and strengths that Heeral brings to the table are second to none. She holds an MBA degree and has worked in project management, HR operations, talent acquisition and marketing for over ten years. So, as you can see, she is much more than a project manager and is an invaluable member of the team. Her artistic traits, innovative insights, collective approach, dedication, and attention to detail keep our team on its toes.

Location: USA
Joined: 2019
Languages: English, Gujarati, Hindi.

Heeral Shah
Project Manager & Executive Support

Heeral is an innovative project manager who makes sure everything gets done.

The skills and strengths that Heeral brings to the table are second to none. She holds an MBA degree and has worked in project management, HR operations, talent acquisition and marketing for over ten years. So, as you can see, she is much more than a project manager and is an invaluable member of the team. Her artistic traits, innovative insights, collective approach, dedication, and attention to detail keep our team on its toes.

Location: USA
Joined: 2019
Languages: English, Gujarati, Hindi.

“My focus has always been perfection. The only way to capture the true meaning in anything is through attention to detail and precision. That’s why I love project managing. Nothing gets missed on my watch. When I’m not working, travelling, cycling, and yoga, keep me grounded and open my eyes to new ideas.”

“I know what makes brands tick, especially high-end brands such as Ferrari and Mercedes-Benz. Bringing this aspirational touch to all our projects and the desire to do things better is what makes our team special. When I’m not working, I’m usually busy with my kids. To recharge my batteries, I like taking long walks, cycling, listening to music and watching movies.”

Mitesh Patel
Co-Founder & Managing Director

Mitesh is an old-fashioned technophile who doesn’t follow the crowd.

Mitesh has a degree in Multimedia Systems and, together with 15 years’ experience working with high-end luxury brands in the automobile industry, he has amassed a wealth of experience in purchasing, sales and marketing.

Location: UK
Founder of: Universalize
Languages: English, Gujarati, Hindi.

Mitesh Patel
Co-Founder & Managing Director

Mitesh is an old-fashioned technophile who doesn’t follow the crowd.

Mitesh has a degree in Multimedia Systems and, together with 15 years’ experience working with high-end luxury brands in the automobile industry, he has amassed a wealth of experience in purchasing, sales and marketing.

Location: UK
Founder of: Universalize
Languages: English, Gujarati, Hindi.

“I know what makes brands tick, especially high-end brands such as Ferrari and Mercedes-Benz. Bringing this aspirational touch to all our projects and the desire to do things better is what makes our team special. When I’m not working, I’m usually busy with my kids. To recharge my batteries, I like taking long walks, cycling, listening to music and watching movies.”