This Cookie Policy explains what cookies are, how we use cookies on our website, and what you can do to manage how cookies are used.
Questions you may ask about cookies
We use cookies to give you the best possible browsing experience on our website and to continually evaluate and improve how we present our content to you,
What are cookies, and how do they work?
Cookies are small text files that are automatically downloaded onto the user’s browser or other devices, with its consent (where required) when browsing our full website or mobile version. This allows us, on each next visit, to keep track of each user’s choices and so offer a more efficient and customised experience.
What are the different categories of cookies used on our site?
Session Cookies: Session Cookies are operational only for the duration that you are accessing a website. Once you close your browser, the cookie is deleted. These types of cookies are normally used for ensuring security when you connect to the webpage.
Persistent Cookies: Persistent Cookies remain stored in your device until they expire (some cookies have an expiration date), or until you delete them. These types of cookies are usually used to capture your behaviour when you access a website, such as how long you spend on a page, which pages you have viewed, as well as your preferences.
What are the different types of cookies?
Essential Cookies Universalize uses ‘Essential Cookies’ for what we regard as the essential functions of our website, such as ensuring the security of the website and enabling functionality that allows you to move around and use the website.
Technical Cookies: These cookies are installed in order to optimise and improve our website. This type of cookie is used, for instance, to save user preferences for the use of cookies on the Website. Technical cookies are not used for any other purpose. These categories of cookies can be used without the prior and express consent of the user. These cookies are enabled automatically.
Functionality Cookies: These cookies allow users to navigate a website in accordance with selected criteria. For example, preferences on language and appearance of the webpage, (these may depend on the browser you are using). This type of cookie, also remembers your cookie preferences. (e.g., language, text characters, type of browser) to improve the service offered and can be used with the consent of the user.
Third-Party Cookies: We use some third-party services on our website. If you go to a page on our website that contains this embedded content you may be sent cookies from these websites, for example, Google maps, LinkedIn, Facebook, Twitter etc. We do not control the setting of these cookies, so we suggest you check the third-party website for more information about their cookies and how to manage them.
Analytics Cookies: These are cookies that collect information on the number of users that visit our website and on the most visited pages or sections viewed on our site. These cookies provide information to us on how our website performs. These cookies can be used with the consent of the user.
Google Analytics
The following analytics Cookies are used on our websites:
| Name of Cookie | Purpose |
| AdWords Conversion | Integrates Google Analytics and AdWords (paid search) |
| AdWords Remarketing | Enables custom ads based on website visits |
| GetSiteControl | Used to suppress on-site surveys or promos to people who have already seen or clicked on them. Without the cookie, users will likely see the same survey repeatedly. |
| Google Analytics | Tracks our website traffic and engagement. Aggregated and anonymized, we do not track personally identifiable info. |
| VWO | Website A/B testing tool to deliver different versions to anonymous visitors randomly to allow us to test which version produces the better user experience. Does not track personally identifiable info. |
Can I make a Cookie choice as per the device I may use?
Cookies relate to each device, and therefore if you are accessing the same webpage from multiple devices, you need to set your cookie preferences for each device. If you say no to marketing cookies on your laptop, for example, you will still get marketing on your phone if you have not also selected your preferences specifically on your phone.
What type of data do cookies contain?
This list is not an exhaustive list, and the type of data will depend on specific websites, and the purpose of the Cookie:
- Websites you visited and browsing history
- The type of device you are using
- Software and hardware on your device
- A unique id
- A session id
- A session start and end time
- Specific pages you have looked at
- Date you visited the website
- Expiry data of the cookie
- Your preferences
- IP address
How do I give permission ‘Consent’ for using cookies?
There are a few ways in which you can give Consent for using Cookies that need your consent.
- You can click the box or boxes that pop up to allow us to use them when you first visit our website, and periodically when you continue to use our website.
- You can also choose your cookie preferences by enabling and disabling cookies within the browser you are using You can find more information on how to manage cookies on your browser at Apple Safari, Google Chrome, Mozilla Firefox and Microsoft Edge.
How do I withdraw permission ‘Consent’ for using cookies?
To withdraw consent for cookies:
- You can go into your browser settings and change the Cookie choices you have made.
- You may need to remove the persistent cookie text files that have an expiry date in the future.
- Deselect or reselect alternative choices, with tick boxes, where those options exist.
How can I control the use of cookies?
Most internet browsers automatically accept cookies unless you change your browser settings. If you wish to restrict, block or delete the cookies which are set by any websites, you can generally do this through your browser settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser.
Please note however that if you set your internet browser preferences to block all cookies, you may not be able to access all or parts of our site or our site may not be able to deliver the best user experience.
Unless you have adjusted your internet browser settings to block cookies, our site will set cookies.
How to change or stop how we communicate with you?
If you wish to change or stop how we communicate with you, please contact us by email at privacy@universalize.co.uk or write to us at:
Universalize Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
This cookie policy may be amended from time to time. Therefore, we encourage our website visitors to check our policy regularly for updates or changes. The date at the top of the policy shows when it was last updated.
Last updated: 18th May 2021
