Localisation

Speak the language your audience understands.

Every language has regional variations. If your message is to hit home, you must take the cultural individualities, in terms of words and images, of your target audience into consideration.

Content that’s relevant and consistent

Localisation is about connecting with audiences in a thoughtful, natural way to build a positive brand image and increase engagement.

Your brand needs consistency throughout all markets but it’s critical to be mindful of regional sensitivities.

There are many well-documented examples of marketing blunders that resulted in negative publicity. These potential pitfalls could have been avoided with a strong localisation strategy.

Our localisation strategy considers a variety of other factors besides language. We work with you to ensure that your content is perfectly adapted, relevant, and understood, allowing you to reach new audiences around the world.

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Benefits of localisation

No embarrassing moments

Your message and visuals become relevant

Native speakers use local knowledge

Local formats used to enhance understanding

Drives higher levels of engagement

Clear, concise messaging

What localisation looks like

The whole point of localisation is to make your content look and feel as though it was crafted for a specific market.

Whether marketing material, audiovisual or video game localisation, our talented linguists work on your content, design and layout to make sure everything works well together. They’ll ask questions such as do the images used work on a local level? Are there any legal or regulatory requirements that have to be satisfied?

They’ll adjust your copy to suit local requirements in terms of currency, and units of measure, and use local formats for things like addresses, phone numbers, punctuation and dates.

The result is a location-tailored version that absorbs local culture into your global content.

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Localisation and multilingual SEO

Search engine optimisation and localisation go hand in hand.

It’s all about local search these days, so by using our localisation service, your content becomes more relevant on a local level giving it greater visibility online. Rather than using your keywords translated, our team make suggestions based on their local knowledge to find cultural alternatives.

People prefer to buy from a website written in their language, so by using localisation you’re creating a local shop for local people.

Make me local

Our other services

Transcreation

Your story recreated precisely for every audience

Transcreation is essential because it retains the vibrancy of your message by maintaining the ideas behind your words.

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Translation

Accurately delivered with a human touch.

We offer accurate word-for-word translations delivered by humans not machines.

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Cultural Insights

Getting to know your audience.

When catering to different regions and cultures, it is vital to check that your content or marketing strategy is appropriate.

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Original Content

Helping you deliver content in video, text, voice, and software.

Universalize will help you extend the reach of your brand by generating original content in foreign languages that will resonate with your audiences.

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Audiovisual Translation

Looks good. Sounds good.

Whether it’s a training programme, marketing campaign, or corporate communication, our team of native speakers will help you create accurate subtitling, dubbing, and voice-overs that clearly convey your message in your any language.

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